Business Week
After years of neglecting the Mac as a platform for games, Apple’s phone, not its computers, offers the most gaming promise. The iPhone’s tech-savvy base of 21 million users is an ideal audience for a new breed of compelling games that should make the device even more compelling. Between the iPhone and the iPod Touch, which can also run the same games, Apple could soon have the best-selling handheld platform on the market. Developers are whipping up some inventive ideas for new iPhone games. Hawkins asked me to imagine playing Batman as a character in a superhero game, then having him follow when I switch to a baseball game, where the Caped Crusader becomes an incredibly skilled second baseman. In a fantasy-adventure game, Batman becomes a monster-killing warrior who is deft with a battle ax. The same thing could happen with items featured in games. A magic wand in one game might become a sword or a laser gun in the next, Hawkins says.