Billboard
Just about every music industry panel will touch upon new tools available to record, distribute, market, organize and communicate. But Google’s Calendar and Documents? The free online services had fans at Thursday’s American Music Conference panel titled “The New Big Picture: Managing in the New Economy.” “I can organize better with my artists with a viral calendar,” said manager Tim McFadden. “I run my entire business off my Blackberry, basically. Each of my artists has their own calendar.” Free and/or simple was a recurring theme on the panel. Steed talked about the way Julia Nunes, an AC Entertainment-managed artist, has used cheaply recorded videos on YouTube to gain followers and even promote upcoming concerts. Paul Jacobson of Eventful encouraged people to give the fans the power to make crucial decisions. Make sure information is easily shared, he told the audience, so people can actively promote you.