New York Times:
In the high-tech industry, you live for the day when your product name becomes a verb. “I Googled him.” “She’s been Photo shopped.”Amazon, however, is hoping that its product name, a verb, becomes a noun. “Have you bought the new Kindle? The Kindle is the most successful electronic book-reading tablet so far, but that’s not saying much; Silicon Valley is littered with the corpses of e-book reader projects. A couple of factors made the Kindle a modest hit when it made its debut in November 2007. First, it incorporated a screen made by E Ink that looks amazingly close to ink on paper.