New York Times
A few weeks ago, we covered the Seattle Weekly article about Sub Pop’s changing focus from music with merch to merch with music strategies. Now The New York Times is also taking note. The same article is cited, quoting Sub Pop’s Megan Jasper: “We used to give many of these tchotchke items away for free in an effort to entice people to pay for the music… But we’re considering flipping our strategy so that people pay for the toy and receive the music for free. Just a thought.” The article also discusses New York record companies such as Ghostly International and Stones Throw Records who are also using unique material objects to sell music rather than the other way around. Follow the link above to read the full article.