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BEZOS UNLEASHES KINDLE DX!

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Seattle Weekly
The New York Times likes to call the Amazon founder and CEO Jeffrey P. Bezos in this report covering the new iteration of his Kindle version 2.0, the DX. Why not just the simple, casual Jeff we use here in the Northwest? Perhaps because the Times and a select few other papers have entered into an agreement described thusly: “Three newspapers, The New York Times, The Boston Globe and The Washington Post, will offer a reduced price on the Kindle in exchange for a long-term subscription, but only for people who live in areas where their paper editions are not available. Amazon and the newspapers described it as a pilot program.”

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The Kindle: Good Before, Better Now

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New York Times:
In the high-tech industry, you live for the day when your product name becomes a verb. “I Googled him.” “She’s been Photo shopped.”Amazon, however, is hoping that its product name, a verb, becomes a noun. “Have you bought the new Kindle? The Kindle is the most successful electronic book-reading tablet so far, but that’s not saying much; Silicon Valley is littered with the corpses of e-book reader projects. A couple of factors made the Kindle a modest hit when it made its debut in November 2007. First, it incorporated a screen made by E Ink that looks amazingly close to ink on paper.

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Amazon launches Kindle 2

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Tech Flash:
Amazon.com unveiled its much-anticipated Kindle 2 today. It’s available for pre-order on Amazon now and retains the same price as the first version, $359. Amazon says the Kindle 2 will be released Feb. 24. The site says if you’ve previously placed an order for the first version Kindle and haven’t yet received yet, you’ll be automatically upgraded to Kindle 2. The new Kindle sports a variety of new features. At just over 1/3 of an inch and a little more than 10 ounces, it’s “pencil thin and lighter than a typical paperback,” according to Amazon. The device has an “improved” display and now “boasts 16 shades of gray for clear text and even crisper images,” as well as new buttons and a 5-way controller that allows for “more precise note-taking and highlighting both up and down and side to side in lines of text.”

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