Seattle Weekly
Sub Pop’s newest off-shoot, Best Ambiance, is a partnership with KEXP DJ Jon Kertzer which hopes to bring world music to a broader American audience. The Seattle Weekly profiled the label and interviewed Mr. Kertzer about the viability of a world music label. “Basically I think a lot of music has been getting down to more specialized niches,” explained Kertzer, “there’s less of a big mass center as their used to be.”