Duck Down
Walking away from numerous record label offers, Blue Scholars will release several upcoming projects through a unique partnership formed with Duck Down Records, and Seattle’s Caffe Vita Coffee Co. On August 25, 2009 Blue Scholars will release “OOF!” their newest collaborative multi-media project and the first release to be distributed through their new venture. The sales and distribution model developed by the group for their upcoming releases will allow them to maintain complete ownership of their music and total control over how it is marketed, sold, and even given away. Instead of signing a standard artist/record label deal, Blue Scholars hired the label Duck Down to run point on marketing for all of their upcoming releases. As a major player in the current and ever-changing record label industry, Duck Down Records saw this deal as an opportunity to get creative and experiment with strategies for record labels to continue evolving as viable businesses.