Hollywood Reporter
The box office is booming. Nevertheless, Americans seem to prefer spending time with video games over a night out at the movies. In the past six months, 53% of U.S. consumers have gone to the movies, but 63% have played a video game, according to research firm NPD Group. This despite record revenue being collected at American movie theaters. Through Sunday, 498 million movie tickets have been sold this year, 10% more than in the same frame last year, according to the National Association of Theatre Owners. NPD surveyed 11,000 people who have spent money on at least one of three categories: video games, movies and music. The results are part of its “Entertainment Trends in America” report.