Seattle Times
When it comes to listening to the radio, it turns out that Seattle is a pop-music-and-love-song kind of city. The Seattle-Tacoma radio market – the 13th largest in the country – is crowded with some 57 stations. And those stations use Arbitron ratings to lay claim to shares of more than $203 million in annual advertising money. KPLZ-FM (also known as Star 101.5, “The Best Mix of Everything”) with local personalities and pop music aimed at women, had good reason to be very, very happy. The station showed up at No. 1 not only in the advertiser-coveted demographic age group of 25-54 (figures used in this story are for that age group), but across the board in all groups.