Billboard
Primary Wave Music, has put together a partnership with Motel 6 that will give touring rock bands free lodging in exchange for putting up the “Rock Yourself to Sleep logo on their social network sites, like Twitter, MySpace and Facebook. “Being on the road is an integral part of a band’s success,” Primary Wave partner/chief imagination officer Devin Lasker.” Unfortunately, touring is an expensive proposition, so we created this program to alleviate that burden.” Motel 6 became the sponsor of the campaign.