Variety:
Microsoft is gearing up to give Zune owners something to watch. The tech giant has created a shingle that will produce a slate of video programming exclusively for the portable device, its answer to Apple’s iPod. The move into production is being eyed as a way to help sell more Zune players, but the effort will also create another distribution platform for Hollywood’s creative community. The planned slate of original content will range from live-action and animated comedy to urban and music programming.