Seattle’s Scarecrow Video, which may the nation’s largest surviving independent video store, opened an in-house coffee shop, and is in the process of building-out a screening room to draw in customers. Open for 24 years, Scarecrow has built up a shining reputation, even beyond Seattle, for its impressive array of 117,000-plus movies. Still, this success has sometimes been a hindrance. “We have a lot of buzz and a lot of good-will built up, but I think everyone tends to assume that we’re doing well and they don’t need to come in and support us,” says Jen Koogler, Scarecrow’s marketing coordinator. Beyond students and professors, clientele come from all walks of life and seek out all genres. “We’re known for having everything. A lot of VHS and laser discs that simply were never released on DVD,” says Koogler, who also produces blogs and video podcasts for the store.