Los Angeles Times
education campaign that would herald the economic benefits of the film industry to Los Angeles – while thanking local residents for putting up with the occasional inconvenience of crews in their neighborhood. The details are still being worked out, but the marketing blitz, expected to be unveiled by April, would likely feature ads on billboards and bus benches, as well public service announcements on radio and TV, and even in local movie theaters. Expect to see production trucks plastered with banners trumpeting how many jobs were created on a given show. The state’s share of U.S. feature film production plunged to 31% in 2008, down from 66% in 2003, according to the California Film Commission. And only 57% of all TV pilots were shot in L.A. in 2009, down from 81% in 2004, according to FilmL.A.