Variety:
Videogame console makers have been at the forefront of figuring out a way for people to easily watch downloaded movies directly through their TVs in a way that’s similar to watching pay-per-view movies through a cable service. Microsoft’s Xbox 360 has long offered a movie download option for the 17 million paying subscribers of its Xbox Live service. It also offers an additional digital rental option via Netflix, that supplies 12,000 additional movies and TV shows. More than 1 million Xbox Live subs are using Netflix and have watched over 1.5 billion minutes of video over the past three months, according to the companies, repping 10% of Netflix’s customers.