Hollywood Reporter
Can Hollywood movie studios save the video game business? It seems an unlikely scenario given the studies that suggest moviegoers are increasingly forgoing the latest film releases to spend their time and money playing “Grand Theft Auto.” But with year-over-year game sales down, the industry finds itself on a bit of a losing streak as it descends on the Los Angeles Convention Center next week for the annual E3 video game confab. What could turn things around is the potential growth market of games based on film and television properties.