New York Times
“The music and film business, none of them can count on what sustained them for a number of decades, so they’re all trying to figure out what can we do, how can we connect with audiences,” says Janet Pierson, the producer of the film festival and conference for SXSW in Austin, Texas. One trend in connecting with audiences is for music labels and record executives to aid in the distribution of indie films. This often works when labels follow these rules: stay small and informal, know your audience and put out stuff you like. Writes The New York Times, “In the last few years, both the independent film world and the independent music world have stratified, shrunk by digital sales, a crowded entertainment market and the collapse of major specialty divisions. Money is harder to come by now. But experimentation can rule, and a few players have found that there’s a niche, and a clear overlap, in putting out D.I.Y. music and D.I.Y. film.” To read the full, fascinating article and to glean tips about your own film and music projects, follow the link.