CNN:
By any reasonable standard, Sub Pop should no longer be in business. The iconic label, which celebrated its 20th anniversary in 2008, made its name nearly two decades ago with such classic albums as Nirvana’s Bleach and Mudhoney’s Superfuzz Bigmuff, but its brand of off-kilter, rib cagerattling independent rock eventually fell out of vogue. Yet despite self-destructive impulses and changing trends in the music scene, Sub Pop survives. The company declines to disclose revenues but says 2008 was a good year, with a surge in digital sales (which now account for 37% of its business) and strong releases from both the Seattle band Fleet Foxes and the HBO-connected Flight of the Conchords.