Hollywood Reporter
Revenue from advertising in U.S. movie theaters grew just 5.8% last year, marking the slowest gain in the seven years that such statistics have been kept. Still, the Cinema Advertising Council, which is expected to release its 2008 report Monday, can boast of an ad industry still showing growth while most others are not. “Media has seen such huge slippage — with audiences and advertisers both leaving — that to have a medium with growth is significant,” CAC president and chairman David Kupiec said. According to the CAC, cinema advertising in the U.S. grew 5.8% to $571 million in 2008, down from 19% growth the previous year and 15% the year before that.